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Marketing Technology Selection by MarTech 360 Framework

how-to-select-martech

You can select right/best marketing technology with 3 canvas

1.MarTech 360 Framework : represent how to use technologies in each marketing’s stages.

select right best marketing technology

2. Decision Making Checklist in each marketing’s stages.

Plan & Creation

Reach & Acquire

Engage & Convert

Collect & Analyse

Loyalty & Advocacy

3. JTBD Canvas : Represent marketing task, expectation and technologies’ need

job to be done

Sample Case : Shark CRM

animate-select-right-best-marketing-technology-sample

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