Technology

Integrate Facebook data with Supermetrics.com

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There is also a MarTech iPaas group with a selling point, Integrate Data, to retrieve the data to our central system. For more detailed data analysis or Visualization, that is

Supermetrics.com

That is capable of pulling data from various platforms to store in our accountable central system. Supermetrics has sold products for the purpose of implementing Data and separating it according to the central system that we want to retrieve. By requesting an example of Supermetrics products that are interesting is

  • Supermetrics for Google Sheets is the Automate data from various Platforms to be stored at Google Sheets.
  • Supermetrics for Excel is the Automate data stored at the Excel file on our device
  • Supermetrics for Data Studio. Automate data comes as 1 in Data Studio’s Data Source
  • Supermetrics for BigQuery Automate data. Keep Google BigQuery for our own Data Warehouse
  • Supermetrics API is the breakdown of data from various platforms in the form of APIs such as JSON or Feed Data straight into Visualization Tool such as Tableau, Qlik, Power BI,


For Platforms that Supermetrics can connect to, there are more than 40 Platforms.
Supermetrics call those connections “Connector.” Here, let’s give you a sample of the popular Connector as follows

supermetric connect
View all connectors supermetrics.com/connectors

Examples of Supermetrics for Google Sheet Connection Process

  • Log-In Google Sheet with the same Gmail Account used to apply for Supermetrics Account
  • Open a new Sheet and select> Add-ons> Supermetrics> Launch Sidebar
  • Google Sheet will open Supermetrics Sidebar. Let us choose the Platform to connect
  • Select the data retrieval period, Metric to retrieve, and can order Supermetrics Split Data by row or column
supermetric
supermetric

We can also set up a frequency data retrieval. Daily / Weekly / Monthly and its can send Summary of data that Supermetrics direct to us via Email

In whole, whether using Supermetrics to retrieve data for Google Sheet or Excel, the main is to store Data from the external platform, especially from the Advertising Platform and many Social Media Platforms that may have the following cases

  • Dashboard viewing restrictions at the layout of the case itself, such as separating Post Performance and Audience Analysis. Dashboard makes it impossible to find cross-insight
  • Have a limited time to view past data Or data deletion at specified times (Data Expiration). For example, some Platform is open for us to retrieve past data for only 90 days
  • In some cases, having a campaign in multiple Platforms, such as both Facebook, Twitter, Linkedin, Taboola, viewing Campaign Performance should have to pull every Performance. Platform comes. Plot is the same Chart Time Series to be able to compare various Platform performance

And aside from using Supermetrics, extract data for storage in different Sheets or Data Warehouse types, some digital marketers already familiar with Google Data Studio and need to retrieve data from multiple Platforms quickly to make a report, may choose Supermetrics for Google Data Studio to retrieve data directly to Data Source

Another advantage of using Supermetrics for Google Data Studio is that there are many free Google Data Studio Template (but this Connector must be purchased). This is a very smart marketing model of Supermetrics that finds opportunities from the behavior of people who are trying to find Google. The Data Studio Template saw the beautiful Dashboard designed by the Supermetrics team, resulting in Awareness to Supermetrics Product and finally leading to trial

Example of Dashboard retrieved data by Supermetric

supermetric dashboard


In conclusion, for marketers who have run multiple platform campaigns and have to regularly report or Dashboard, using Supermetrics Connector helps to make data work a lot easier and faster

Supermetrics fee is starting from $79 / Month
for more pricing information please visit > https://supermetrics.com


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