How to use GA4 or Google Analytics last version

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Ready for GA4 yet? #GoogleAnalytics4 the most common powerful Web analytics that everyone should have if you are setting your own website, BUT do you ready to prepare a big change in upcoming Mid-2023, here a what you should know:

First important: GA and GA4 are both different versions, which NOT ALLOW to migrate data to each other as each has different format of data collection. 

And what changes:
– Session-Based change to User Based.
– allow to create Manually Event set up
– set up Goal by Custom Event, rather from Destination page or Event. 

Other features, that need to explore in Navigation menu that need to tak a look: Home, Reports, Explore, Advertising connection between GA4 with Google Ads and Custom configuration and simple set up with Google Tag manager
1. HOME – generally high-level summary insights
2. Reports – compose of Realtime, Life cycle, Engagement (User) and Tech as Monetization (E-commerce report connectivity) 
3. Exploration – here is the place to custom report such as look at Segments, Channel Grouping, Metric variation or etc. 
4. Advertising – to analyze conversion paths
5. More simplify and easier setting up Google Tag Manager

Navigation ด้านซ้ายประกอบไปด้วย

ga4-menu

Home


Reports : Realtime, Life cycle, User& Tech

Reports > Life cycle > Acquisition

Default channel grouping Condition

Channel ช่องทางDefinition นิยาม
Paid SearchTraffic จาก Google Ads
และประเภทของ Ads Networks คือ
“Google Search”, “Google Partners”
Paid Videoประเภทของ Ads Networks คือ
“YouTube Search”, “YouTube Videos”
Displayประเภทของ Ads Networks คือ
“Google Display Network”
DirectMedium ของ Session ที่เข้ามาคือ
“(not set)”, “(none)
Paid ShoppingCampaign Name
regex ^(.(([^a-df-z]|^)shop|shopping).)$)
และ Medium ของ Session ที่เข้ามาต้องเป็น
regex ^(.cp.|ppc|paid.*)$
Paid SearchMedium ของ Session ที่เข้ามาคือ
regex ^(.cp.|ppc|paid.*)$
Paid SocialMedium ของ Session ที่เข้ามาคือ
regex ^(.cp.|ppc|paid.*)$
Paid VideoMedium ของ Session ที่เข้ามาคือ
regex ^(.cp.|ppc|paid.*)$
DisplayMedium ของ Session ที่เข้ามาคือ
“display”, “banner”, “expandable”, “interstitial”, “cpm”
Organic SocialMedium ของ Session ที่เข้ามาคือ
“social”, “social-network”, “social-media”, “sm”, “social network”, “social media”
Organic SearchSource มาจาก search sites ที่ทาง Google ได้กำหนดไว้
หรือการกำหนด Medium = organic
Emailการกำหนด Medium = email|e-mail|e_mail|e mail
Affiliatesการกำหนด Medium = affiliate
Referralการกำหนด Medium = referral
SMSการกำหนด Medium = sms
Mobile Push Notificationsการกำหนด Medium = “mobile” or “notification”

Reports > Life cycle > Engagement

Reports > Life cycle > Monetisations


Explorations

ga4-report-explore

Advertising > Conversion paths

Conversion paths report to understand our customers’ paths to conversion



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